- Test automation is a fulltime effort, not a sideline.
- The test design and the test framework are totally separate entities.
- The test framework should be application-independent.
- The test framework must be easy to expand, maintain, and perpetuate.
- The test strategy/design vocabulary should be framework independent.
- The test strategy/design should remove most testers from the complexities of the test framework.
Wonderful points above. More details @ link below
